Afraa has accumulated a wealth of knowledge and experience over the last 15 years. Given the right tools, Afraa believes that education has the ability to change people’s lives for the better and is a fierce advocate for it. She holds an Executive MBA from the University of Hull, UK and is an alumnus of Qatar Leadership Center. She is currently pursuing Doctorate in Business Administration from the SDA Bocconi School of Management, Italy. Afraa's passion for arts, fashion and culture, together with her desire to support and mentor younger generation has led her to develop and establish series of initiatives. Afraa founded Brain Trust as a knowledge-sharing and networking platform to bring together experts and practitioners to deliberate on mainstream topics relevant to the society. Other key ventures founded by Afraa include Artistiq that bring together artists for creativity and fine arts; In The Hands of Venus, is a Qatar-based all-girls community made to speak about women and the issues faced by them in the MENA region. Afraa also owns her private fashion label - Afraa, a luxury Qatari brand that makes bespoke, contemporary and elegant women clothing and fashion accessories. Inspired from the challenges in setting up her ventures, Afraa founded Incubate, a business hub focused on maximizing value-creation in different stages of business growth.